GAFA tax: Companies have received their tax notice

"Companies subject to this tax have received a tax notice for the payment of the 2020 installments," said Bruno Lemaire. Not to mention the possible wrath of the American authorities, the GAFA have already taken the lead. Here's how.   The negotiations on the digital tax at the OECD have come to naught. “We had suspended the collection of the tax until the OECD negotiations were concluded. This negotiation failed, so we will collect a tax on the digital giants next December, "explained Bruno Le Maire, the French Minister of the Economy, in mid-October. "Companies subject to this tax have received a tax notice for the payment of the 2020 installments," the Ministry of the Economy said today. Facebook and Amazon "are among the companies" which have been notified "in recent days", assures for its part the Financial Times. So after firing the first ones, what should the French authorities expect from now on? Has

TikTok is committed to boosting the African creative economy

TikTok wants a bigger market share in Africa. To achieve this, the social network has initiated a series of partnerships with local actors. It intends to achieve its objectives while propelling the creative economy of content. In this perspective, the first partnership of the ByteDance subsidiary gives advertisers access to a colossal audience.

TikTok is committed to boosting the African creative economy

It concerns Webfluential, an African influencer platform. Based in South Africa, it allows brands to connect with the crowd of followers that these influencers register on networks like Facebook, Instagram, etc. Ryan Silberman, CEO of Webfluential explained what TikTok brings through this partnership:

“TikTok enables brand engagement controlled by creators. It’s authentic, simple and entertaining, and allows brands to boost audience engagement. With access to influencers across eight different channels and a combined audience of over two billion people, the addition of TikTok as a Webfluential channel means our clients and agencies will be able to work with TikTok's top talent and drive growth. economy of creators with unique talent in Africa. " 



Webfluential, through this association, sees the audience to which it gives access grow. Before TikTok, it was already 500 million people.