GAFA tax: Companies have received their tax notice

"Companies subject to this tax have received a tax notice for the payment of the 2020 installments," said Bruno Lemaire. Not to mention the possible wrath of the American authorities, the GAFA have already taken the lead. Here's how.   The negotiations on the digital tax at the OECD have come to naught. “We had suspended the collection of the tax until the OECD negotiations were concluded. This negotiation failed, so we will collect a tax on the digital giants next December, "explained Bruno Le Maire, the French Minister of the Economy, in mid-October. "Companies subject to this tax have received a tax notice for the payment of the 2020 installments," the Ministry of the Economy said today. Facebook and Amazon "are among the companies" which have been notified "in recent days", assures for its part the Financial Times. So after firing the first ones, what should the French authorities expect from now on? Has

"I'm waiting for the reopening", "they just had to adapt" ... The French divided between supporting small businesses or taking advantage of Black Friday

  • At the risk of having to wait, paying more or not finding all their gifts, some French people are ready to make certain sacrifices to support small traders.
  • But not everyone is determined to boycott Black Friday and online sales sites with ever lower discounts.
  • For economic or health reasons or simply because they believe that traders only had to adapt, they will not support them in this time of crisis.

 The French divided between supporting small businesses or taking advantage of Black Friday

How and where do the French go to buy their Christmas presents? While announcements of discounts of - 50, - 60, or - 70% abound on the Internet in the run-up to Black Friday, scheduled for November 27, small businesses may remain closed on that date. And fear that the French overwhelmingly favor e-commerce platforms, such as Amazon, because they cannot do their shopping in stores. According to the traders' federations, this shortfall in turnover at this time of the year would spell the end of many of them.

Faced with this observation, citizens have decided to do their Christmas shopping only around their homes. Nathalie, who answered our call for testimonials, chose her gifts based on the traders in her town, and not the other way around. “The children will have books from the independent bookstore, a niece will have a Nespresso machine bought from a household appliance store. Jewelry, other accessories and delicatessen will come from independent shops as well. "

"The urgency is always to support those who need it most"

A trend observed since the first confinement, underlines Pascale Hébel, director of the Consumer and Business Unit at the Research Center for the Study and Observation of Living Conditions (Credoc). “A large part of the French have said that they will change their consumption habits, and in particular turn to local shops. "

This choice is not only motivated by a desire to save the French economy, but also has a human dimension. "Today, it is the traders near us, those whose children go to the same school as ours, those whom we sometimes know personally, who suffer," explains Philippe. The urgency is always to support the one who needs it most. "

"My gifts will be different, see given in offset"

Out of solidarity, Ange therefore decided that this year, unlike previous years and whatever happens, he would buy absolutely nothing online: "My gifts will be different, or even given out depending on the date on which the small businesses will reopen". But if this famous reopening date were to be delayed, it could seriously compromise the number of packages under the tree. “For now, the French are showing intentions, but there is also the practical side. Many will be afraid of not having the gifts on time, ”warns Pascale Hébel. 

A concession that Aurélie says she is ready to make. "I will certainly have more difficulty to collect the gifts on time and I may not find everything, admits the one who decided for the first time, since 2013, not to participate in Black Friday. But the most important thing for Christmas is to be together and have a good time ". Same resolution for Sam, a former Black Friday fan. "In view of the crisis, I don't think the same thing and I will act differently, because small businesses are the life of a city center. If they are no longer there, he dies, he explains. So I am patiently awaiting the reopening of our stores. "

"I don't want to ruin myself or deprive my children"

To help merchants, Sam even plans to increase his gift budget this year. A nice gesture that unfortunately many cannot or no longer afford. “This year, spending for Christmas will be much lower,” announces the director of the Credoc consumption division. Savings are exploding because the French anticipate a decline in purchasing power and no longer have confidence in the future. "

Nadège is an employee of a so-called non-essential business and would like to show solidarity with her bosses and colleagues. But this mom of four simply "can't afford it." “My husband is the only one working during the pandemic. I don't want to ruin myself, or deprive my children of Christmas, so I would take advantage of Black Friday on the Internet ”. For others, the question does not even arise and the choice is quickly seen. “Frankly, why miss out on such an interesting day financially? »Asks an anonymous reader.

" I will explode "

After all, is it really up to the consumer to act in this situation? "I should buy things a lot more in solidarity when I don't already get a lot?" Antoine asks. I think it’s up to the state to do something. "Between the first confinement, the curfew, the restriction measures and the second confinement, it becomes complicated to impose further deprivations on yourself. "It's already tough enough psychologically, so if I can't take advantage of the Black Friday deals, well I'll go crazy," Idriss sums up.

And even if the stores are authorized to reopen quickly, Pascale Hébel recalls that the main concern of the French remains the virus. For an Internet user, shopping online "seems more reasonable" than going to "play crowding with small businesses".

"If traders don't adapt, ultimately that's their problem"

Finally, some of our readers justify themselves in quite another way. "They just had to adapt," Jimmy says, without mince words. If traders don't adapt, in the end, that's their problem. We did not keep our horses and carriages in solidarity with the farriers. "For its part, Mantae, who claims to make purchases only on the Internet for twenty years, assures that" it would perhaps be necessary that the so-called "small traders" start to reinvent their way of working, and especially their prices ".

It is also those "who knew how to address the new generation and new tools" who will survive, according to Marie, who ensures that she makes her purchases in local shops almost exclusively online with those who have a Facebook or a Instagram. Problem: François Asselin, President of the General Confederation of Small and Medium-Sized Enterprises (CPME), assured last November that click & collect "would only represent 25% of the activity" of businesses, "in the best of cases".