GAFA tax: Companies have received their tax notice

"Companies subject to this tax have received a tax notice for the payment of the 2020 installments," said Bruno Lemaire. Not to mention the possible wrath of the American authorities, the GAFA have already taken the lead. Here's how.   The negotiations on the digital tax at the OECD have come to naught. “We had suspended the collection of the tax until the OECD negotiations were concluded. This negotiation failed, so we will collect a tax on the digital giants next December, "explained Bruno Le Maire, the French Minister of the Economy, in mid-October. "Companies subject to this tax have received a tax notice for the payment of the 2020 installments," the Ministry of the Economy said today. Facebook and Amazon "are among the companies" which have been notified "in recent days", assures for its part the Financial Times. So after firing the first ones, what should the French authorities expect from now on? Has

E-commerce: Amazon, the very practical scapegoat for the incompetent

The American e-commerce giant claims 1% of retail trade in France. Yet many portray him as responsible for the bankruptcy of small businesses in these times of crisis. An unfair accusation.

So here is where the name Amazon appears in the public debate now, it's the quarry. Never has the debate between "pros" and "anti" Amazon been so acute. Retailers trying to prepare for year-end sales in the midst of a lockdown have front row seats. French politicians do not refuse to add salt to the wound, citing the failings of the French model, and antitrust investigations within the EU. This lynching is not justified. 

E-commerce: Amazon, the very practical scapegoat for the incompetent

Only 30% of shops are digitized in France, compared to 70% for our German neighbors. If digital isn't taking off, is it Amazon's fault?

When Bruno Lemaire announces 500 euros to merchants to go digital, that makes any e-commerce website designer laugh yellow. Blame it on Amazon?

When Bruno Lemaire mentions the sum of 1,500 euros on average to create an e-commerce site, it is certainly not counting the digital bricks that you have to have in mind to get started on a good basis. Blame it on Amazon?

In short, before even worrying about Amazon’s market share, small businesses have a lot to do before reaching digital maturity. Not to mention the paradoxical injunctions of our rulers. 

Amazon's growth also serves small merchants

So yes, the containment benefits Amazon. The CEO of France, Frédéric Duval, also welcomed this morning at the microphone of France Inter on the increase of "40 to 50%" in the activity of the platform for more than two weeks. Amazon undeniably attracts shoppers who have swapped their shopping bags for virtual shopping carts.

"We are not the opponents of the state, quite the contrary," insists Frédéric Duval, who challenges the image of the "big bad" that many portray. The CEO recalls that Amazon’s growth also serves small retailers. “[Amazon] is a company that empowers tens of thousands of businesses to sell through it. Six out of 10 units on our site are sold by third-party companies. "

Yes, the e-commerce giant is doing everything to help SMEs benefit from digital technology. French merchants can benefit from free registration for 3 months on the platform, as well as advertising credits to trace their items and personalized support. Ultimately, whether these SMEs end up on the Amazon marketplace or not, it will allow them more to go digital than the vague promise of a check for 500 euros.

What matters, says Frédéric Duval, is to create a national dynamic. “On December 8, during the Amazon Academy, we will launch a very general training module, which goes beyond Amazon and which will talk about social networks, e-commerce, an e-shop, growth vectors that this activity can provide, ”he explains. Yes, as cruel as it may be for French Tech and public subsidies, it is Amazon that will digitize commerce in France. By perhaps picking up the check for 500 euros distributed by Bruno Lemaire to merchants in distress.


The unknown of Black Friday

Finally, shooting on sight on Amazon, seeing in this company the tech giant which trusts e-commerce in France is quite simply a received idea. In the tech world, it is the Boulanger and other Fnacs who are currently pulling the chestnuts out of the fire.

They may benefit the most from the Black Friday scarecrow. The event of next November 27 could indeed lower the morale of traders.

Black Friday kicks off in less than 10 days now, and physical stores are unlikely to reopen on November 27 for the occasion, according to Olivier Véran's comments on BFMTV. There is no indication that Amazon France will drop it, despite the pressure. The war of promotions should, like every year, see the biggest resellers and e-commerce sites clash.

According to Frédéric Duval, the choice of whether or not to maintain Black Friday is, despite what many people think, such a united decision vis-à-vis the 11,000 third-party merchants present to date on Amazon.fr, who have already prepared their stocks for the end of year celebrations.