GAFA tax: Companies have received their tax notice

"Companies subject to this tax have received a tax notice for the payment of the 2020 installments," said Bruno Lemaire. Not to mention the possible wrath of the American authorities, the GAFA have already taken the lead. Here's how.   The negotiations on the digital tax at the OECD have come to naught. “We had suspended the collection of the tax until the OECD negotiations were concluded. This negotiation failed, so we will collect a tax on the digital giants next December, "explained Bruno Le Maire, the French Minister of the Economy, in mid-October. "Companies subject to this tax have received a tax notice for the payment of the 2020 installments," the Ministry of the Economy said today. Facebook and Amazon "are among the companies" which have been notified "in recent days", assures for its part the Financial Times. So after firing the first ones, what should the French authorities expect from now on? Has

Amazon stops its pre-Black Friday campaign

Business: In the sights of merchants, Amazon is suspending its pre-Black Friday campaign at the request of the government.

An anti-Amazon wind is blowing all the more this fall, thanks to the reconfinement of France. In the sights of small "non-essential" traders, forced to close shop due to sanitary measures, the US e-commerce giant is once again becoming public enemy number one. At the request of the government, Amazon agreed to end its pre-Black Friday campaign. 

  Amazon stops its pre-Black Friday campaign 

Asked about Europe 1 on Saturday morning, Agn├Ęs Pannier-Runacher said she asked Amazon to suspend its pre-Black Friday campaign, which the American giant accepted. "I asked Amazon to suspend the pre-Black Friday campaign because it was not at all appropriate at this time when 200,000 merchants will have to close their doors", explains the Minister for Industry , while the Fnac-Darty group was forced to close the bookstore sections of its stores.

Amazon was set to offer preview promos until November 19, ahead of Black Friday week which begins November 27. But it is a drop in the sea for the American giant, which will display thousands of products on sale no matter what during the commercial operation traditionally organized from the Friday following Thanksgiving in the United States, and that the major online retailers, such as Fnac or CDiscount, have taken over in France and Europe for a few years.

Amazon is doing like a charm, as evidenced by its third quarter results. The group predicts an increase in sales during the holiday season, when consumers are expected to continue to turn more to online commerce, as was the case during the first wave. 

Traders denounce unfair competition

For merchants, the government's decision to close non-essential physical stores accentuates “unfair competition” with major e-commerce players. The National Council of Shopping Centers (CNCC) regrets that this decision "officially encourages the French to use the services of the worst competitors in physical commerce: international e-commerce and home delivery platforms". The federation believes that "these predators thrive (...) by destroying jobs in a proportion of one job created for every four destroyed and polluting cities with their delivery vans, their packaging and overpack, by practicing dumping and sales at a loss permanently, ”she explains.

The Trade Alliance, for its part, informed the press that all possible legal remedies could be considered if the state's decision is upheld.

These are not only the positions of the sales representatives, but also that of the vice-president and spokesperson for Medef, who spoke out against the closure of convenience stores as the holiday season approaches. "We make the Amazon bed and it kills the small business (...) Giving gifts downstairs was likely to revitalize the business. Making Christmas presents on Amazon is not a citizen and it is the key to job losses on French soil, ”Dominique Carlac’h expressed Sunday on France Inter.

Only one way out, the click & collect

Faced with the rebellion of traders and local elected officials, the government decided on Tuesday to restrict the list of products authorized for sale in supermarkets, Prime Minister Jean Castex announced on TF1 on Sunday.

A few hours before Jean Castex's intervention, the Minister of the Economy Bruno Le Maire had recognized the risks linked to the ban on the opening of small businesses. "It should not be Amazon, to put it simply, which is the big winner of this crisis, to the detriment of local shops or even supermarkets which hire hundreds of thousands of people," he said. he thus declared on the set of BFMTV. 

The minister promised the release of a hundred million euros to accelerate "the digitization of small businesses". Bruno Le Maire also encouraged small businesses to turn to order pick-up to maintain their activity.

Among the measures specific to trade, a decree of October 29 specifies that the withdrawal of orders by customers is expressly authorized. Among the exemptions from the travel ban are travel to make purchases of supplies necessary for professional activity, essential purchases, order withdrawals and home deliveries, which includes click & collect.