CES 2021 - Microsoft announces the Surface Pro 7+ 2-in-1 PC and the deployment of its 85 ″ Surface Hub 2S

Microsoft is unveiling the Surface Pro 7+, a 2-in-1 laptop PC for business and education, which benefits from some improvements over version 7. The Surface Hub 2S digital board will ship in February. Rumors are rife that a Surface Pro 8 will be released soon. To be patient and to satisfy professionals, Microsoft unveils its Surface Pro 7+, a revised version of the Surface Pro 7 promised as more efficient.    Among the major evolutions of this new model, we note first of all the passage of the Intel Core processors from the 10th to the 11th generation. Storage will still be capped at 1TB, but a maximum of 32GB of RAM can now be installed, down from just 16GB previously. The SSD will also be removable and a Full HD webcam integrated into the Surface.  4G is now supported with a SIM card slot and eSIM support. Plus, battery life gets a big boost, from 10:30 am to 3:00 pm - on paper anyway - with a fast charge to 80% in an hour. The Surface 7 Pro +

How to maintain your reputation both internally and externally

In this time of COVID-19 crisis, business leaders are having a lot of worries. Many questions arise and decision-making is very fast. Can these decisions sometimes harm a company's reputation? Certainly. Can certain measures generate rumors inside and outside your organization? Certainly. No one is completely immune to misinformation or the "Arab phone". On the other hand, if you are aware of it, it is possible to anticipate them and do the maximum to avoid these situations which can be very serious and harm the turnover of an organization.
How to maintain your reputation both internally and externally

Management errors and their impact on the image of an organization

We often talk about reputation issues related to social networks and what follows from it. In 2020, and especially at the time of COVID-19, the risk in terms of reputation does not only play out on this table. We talk a lot more about the “how”. How are leaders handling the crisis? How do companies manage their suppliers? How does the boss manage his resources? It’s how business audiences will respond to these questions that indicates reputation risk.

“Without reputation, we are nothing. - Warren Buffett

Reputation is based primarily on what people say about a business, by word of mouth or through reviews or personal conversations. Contrary to the image of a company, reputation is built on emotion. Yes, emotions are difficult to control, but reputation should still be seen as a strategic asset of the business.

Image versus reputation

Image doesn't match reputation, and reputation doesn't match image either. The communications department of a company takes care of these two aspects. These are different factors, but they both serve to build awareness.

The critical eye of your different audiences is reputation.

With the current situation and accessibility to the Web, your communities can express this critical look much more easily and quickly than before. This is why reputation issues are so important.

Avoid the rumor machine

Do you know what your employees are saying about the company? What do your customers say about you? In times of crisis, constant communication is all the more necessary to avoid the rumor machine. Be transparent and don't let others talk about you: do it yourself. How? 'Or' What? Create a Facebook group, publish press releases, broadcast explanatory videos ... In short, it's now or never to create content to inform. Your reputation will be unscathed and the way out of the crisis will be greatly simplified.

Take control

Ultimately, in this time of crisis, it is your actions that matter most. Now is the time to question your mission, your vision and your values. It is good to communicate, but you have to communicate the right message and it is very likely that in the current situation, your message will need to be reviewed. Your business must reflect your DNA, who you really are.

Humanize the business

Human ties and emotions are often what binds us to an entity. It is this link that gives a positive or negative idea of ​​the person or the company. It is on this human bond that the reputation of this entity rests. To create a bond, it is necessary to have interactions between humans, for example by having a conversation. Do the same with your business: position people at the center of your marketing actions to generate the maximum of interactions. You may think that it is difficult at a time when gatherings are prohibited. Digital can certainly help you humanize your brand even if the physical link is not there. Use chat applications, talk about your employees, be transparent, avoid business language ... That's it, humanizing your business.

Trust is reputation

Do you inspire confidence? Are you authentic? Do you have the reputation you want? Now is the time to question yourself and take the necessary steps to manage your reputation internally and externally.