E-commerce: Facebook launches the Business Suite application for SMEs

Technology: Facebook is continuing its strategy of developing e-commerce on its platforms, by designing new tools for businesses. Facebook is launching a new application for small businesses, allowing you to manage professional pages or profiles on both Facebook and Instagram.  Facebook Business Suite The tool is called "Facebook Business Suite". The platform explains that this app allows businesses to post to Facebook and Instagram at the same time, and manage and receive messages, notifications and alerts in one place. The interface will also measure engagement, visualizing the tool's metrics through an information tab on Facebook and Instagram.

"We first designed Facebook Business Suite for small businesses, but it's a long-term investment, and we hope to make it the primary interface for businesses of all sizes that use Facebook, Messenger, Instagram and WhatsApp," Facebook CEO Sheryl Sandberg said in a blog post yesterday. “Th…

Strasbourg: Europa-Park will install an audiovisual production and virtual reality center in 2021

The Mack group, owner of Europa Park, wishes to create a development and creation center dedicated to immersive entertainment in Plobsheim, in the Bas-Rhin

  • The Mack group, owner of Europa Park, wants to create a development and creation center dedicated to immersive entertainment in Plobsheim, in the Bas-Rhin.
  • The Mack group aims to create a residence reserved for professional use which will not be intended to welcome the general public but "a place to encourage creative exchanges, imagine, conceptualize and develop new sequences and media experiences".
  • "This is unexpected," the mayor of Plobsheim, Anne-Catherine Weber, welcomes this Thursday. We're going to be lucky to welcome a world-renowned company. "
 


You know it for its famous amusement park, voted best in the world last year. The Mack Group, owner of Europa-Park, is also investing in new digital technologies and new media. Through MackNeXT, its specialized subsidiary, it aims to create an audiovisual production center in Plobsheim, very close to Strasbourg.

Good news for the town? "This is unexpected," the mayor of Plobsheim, Anne-Catherine Weber, welcomes this Thursday. We're going to be lucky to welcome a world-renowned company. " The town "offers the calm and serenity necessary for creative development", according to a press release from the group. Which specifies that the natural environment will be respected and preserved.

"We are green but not far from the station, the international airport and the communication routes with Germany," said the mayor of Plobsheim. It also highlights the presence of the Kempferhof golf course, which allows employees to take advantage of a "high-end" hotel offer.


The Mack group aims to create a residence reserved for professional use which will not be intended to accommodate the general public but "a place to promote creative exchanges, imagine, conceptualize and develop new sequences and media experiences", dixit the press release . It will consist of three spaces.

Initially, offices intended to "welcome talents and creatives in the fields of production, post-production, 3D animation and virtual reality" will be created. If all goes according to plan, they should then host "a multi-purpose studio", in other words a place "which would allow to host meetings, receptions, shootings or photo-shootings".

Finally, there will be a space provided for “international multimedia professionals and project leaders in the field of immersive entertainment, tourism and leisure” to meet. Mack International's head office in France would also be located there. A first implantation in France.


This cross-border project could see the light of day by the end of 2021. It represents an investment "of between 2.5 and 4 million euros" and would "create nearly 50 jobs", according to the group . There remains a technical obstacle to overcome, the modification of the PLU (local urban plan) in Plobsheim, to allow the group to install its premises on this agricultural land. "There is a certain formalism to be respected but we have been working on it for three years, I am confident," said the mayor of Plobsheim.